Serious Jam

VISUAL IDENTITY · WEBSITE DESIGN · PACKAGING DESIGN

Serious Jam is a small batch jam company that needed a refreshed brand and packaging design. The primary objective was to create a packaging system that allowed the jam to shine through as the primary feature while being cost-effective and easy to assemble by hand. Utilizing bold type on a transparent label allowed us to create something beautiful and versatile.

Agency: Rose & Co. Design
Creative Director: Rose Daniels
Lead Designer: Audrey Campbell